Kid Smart AI
Child-Centric AI
Kid Smart AI is a child-centric AI technology company. As the Founding Product Designer, I led 0→1 product strategy and brand design, resulting in 5+ product trials, including companies with over $215M in funding.
My Role
Founding Product Designer
Technical Founder
Ron Potok
Date
October 2023 -
February 2025
Responsibilities
UI Design (Figma)
Brand Identity
Marketing Design
Market Research
Site Analytics
Graphic Design
Customer/Investor Relations
Table of Contents
Challenge & Solution | Context | Discovery | Responsibilities
Product Solutions | Branding | Web Design | Marketing Designs | Pitch Deck | Update
Solution
Child-Centric AI
Kid Smart AI provides child-centric AI designed specifically for the unique needs of children.
Context
Reading Rocket - Literacy Tool
Our team created a tool called Reading Rocket to help educators assess student literacy needs. This tool employs speech recognition technology, specifically trained on children's voices, to evaluate and classify reading errors.
Reading Rocket
Pivot to Kid Smart AI - Child-Centric AI
Our research led us to pivot and launch Kid Smart AI, a technology company that provides advanced speech recognition models tailored for children's education technology and entertainment industries.
Kid Smart AI
Step-by-step instructions on how to access our API created by our founder
Design Process
Designing Kid Smart AI
Discovery
We interviewed over 60 company representatives involved in different aspects of education. Personas ranged from school leaders, teachers, and education company founders to legal professionals.
Interview Findings | 60+ companies
RESEARCH FINDINGS
1
Demand for accurate child pronunciation recognition
2
Interest in personalized, engaging AI content
3
Safety and truthfulness in AI top of mind
4
Find a SoapBox Labs replacement
Our findings revealed a growing demand for AI in EdTech. The acquisition of leading child voice recognition company, SoapBox Labs, created an opportunity for Kid Smart AI to step in as a replacement.
Competitive Analysis
Kid Smart AI aimed to focus on the unaddressed $1.4 billion revenue available in children’s AI that our research shows may reach $10 billion within the next 5-10 years. See TAM analysis upon request.
Market Research
Product Solutions
When launching Kid Smart AI, I worked on creatively solving problems related to investor and client relations.
Key Finding #1—How might we improve our clients’ understanding of our technology?
We found that executives and developers need a way to engage with our technology before further committing to trials and partnerships.
Solution: We designed the Playground, a space for clients to interact with our technology’s functionality, understand its accuracy, and download our API.
THE PLAYGROUND
Fluency Model
Test the accuracy of our fluency model, view examples, and download API output.
Pronunciation Model
View examples of our pronunciation model’s accuracy and download API output.
Comparison to OpenAI
Compare Kid Smart AI accuracy to OpenAI for the child-centric use case.
Key Finding #2—How might we provide secure and accessible API keys?
When providing API keys to our clients, we wanted to prioritize security and ease of use, ensuring minimal barriers to entry.
Solution—We designed a customer dashboard for clients to efficiently generate secure API keys.
Client accesses a personalized dashboard where they can generate API keys, monitor usage costs, and manage team member access.
Key Finding #3—How might we keep investors informed about the company?
Investors needed an efficient way to stay informed about our company.
Solution—We designed an Investor Central page on Notion and a CRM dashboard on Monday.
Investor Central
Provided investors with an organized space to efficiently find relevant information which improved communication.
Created clear formatting for all documents used in Investor Central to ensure brand consistency.
CRM Dashboard - Monday
Managed investor relations, organized contacts, and efficiently sent and tracked mass emails using Monday’s CRM tool.
Branding
How might we create a brand tailored to executives and developers?
Kid Smart AI required a strategic shift in brand identity to appeal to a more corporate and tech-savvy audience.
Solution: I designed a sleek yet refined interpretation of the classic children’s building block to symbolize child-centric AI.
DESIGN GUIDE
Web Design
I created a website that explores the company’s brand identity, core offerings, and encourages users to build with us by submitting a contact form.
Marketing
Marketing Campaign: SoapBox Labs Alternative
We launched a marketing campaign to inform companies that we offer an alternative to Soapbox Labs, allowing them to switch seamlessly with just a single line of code.
Blog Posts: Feature Updates
We also created blog posts for each new feature, sharing them on our website and social media (e.g., LinkedIn). I designed the banner images for these posts and coded the tables on our website.
Business Cards
I designed business cards inspired by our mission and aligned to our branding.
Pitch Deck
I created and refined each version of our investor and client pitch decks as the company progressed. See pitch deck upon request.
Updates
We are currently in trial with 5+ education technology companies and children’s toys and games companies with contracts pending.